Do I need some special skills to display Flash ads on the
web?
Should I use your Flash banner generator service to use Disco?
What are requirements for my own Flash ads?
Can the average web surfer actually view my ads?
How to enable Flash ads at my website?
Can I publish ordinary image banners with Disco?
What banner sizes/formats do you support?
Can my advertisers track the effectivness/statistics of their
ads?
What is the "banner priority"?
Can I place more than one ad on the same web page?
Can I limit the maximum views and/or clickthroughs for my
banners?
What happen if my account runs out of banner views?
My free trial is over. How can I resume using your system?
What's the deal with the free 20,000 banner views?
Do I need some special skills to display Flash ads
on the web?
Absolutely not. Just like our flagship Flash
banner generator, the Disco system was designed specifically to serve
non-technical personnel. You can start your Flash ad campaign in minutes
- create your Flash banner,
sign up for the Disco account and copy one line of HTML code into your
web pages (or submit the code to your web publisher).
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Should I use your Flash banner generator service to
use the Disco?
No, you are free to publish your own Flash ad banners. We recommend you
to follow the online advertisement standards to track ad clickthroughs;
otherwise only ad imressions (views) are reported. Please read the following
answer to learn details.
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What are requirements for my own Flash ads?
We have no special requirements or restrictions, you are free to publish any
Flash ad. Our only recommendation: to track your Flash banner's clickthroughs,
the ad must meet the Rich
Media tracking standard as described in the Macromedia
Flash Advertising Alliance guidelines (MFAA is a group of leaders
in the advertising sector). If the banner is provided by an ad designer
or agency, just ask them to follow this standard; they can tune up your
ad in no time. Or, if you have the very basic Flash authoring skills,
please read on. The standard is pretty simple. Your Flash ad should include
a "link" button, which directs the browser to an advertised
page or website ("destination or clickthru URL"). Just assign
the following action to this button:
on (release)
{
getURL (clickTAG);
}
Make sure that the "Expression" option for the "URL"
field is checked.
That's all! Our system will do the rest.
To learn more about creation of standard Flash ads, please read Designer's
Guide: Building Macromedia Flash Banners with Tracking Capabilities.
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Can the average web surfer actually view my ads?
Adobe Flash is defacto web animation standard. Currently 97.8% of
Web users can experience Flash content without having to download and
install a player. (NPD
Research browser survey, June 2002). It comes bundled with all major
operating systems and browsers on the market. To ensure the maximum acceptance,
we recommend to publish your ad creatives as Flash 4 movies.
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How to display Flash ads at my (or my publisher) website?
Once you logged into your Disco account, click the "Add banner"
link in the menu bar and enter two required parameters, the URL of your
Flash ad banner and its destination URL (advertised web page/website).
The system will check if your ad is accessible from the web, and generate
the one line HTML code. To start your ad campaign, copy this code and
paste it into your webpage(s), or send the code to your web publisher.
Our system will immediately start serving your ad banner. Disco users
can manage and publish up to 10 Flash banners simultaneously from one account.
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Can I publish ordinary image banners with Disco?
No. The Disco was built specifically to manage, serve and track Flash
ad banners.
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What banner sizes/formats do you support?
We support all the latest
banner formats recommended by Internet
Advertising Bureau (IAB), the leading interactive advertising association.
You can use any of the following 14 ad formats:
• Full banner (468 width x 60 height pixels)
• Half banner (234 x 60 pixels)
• Micro bar (88 x 31 pixels)
• Button #1 (120 x 90 pixels)
• Button #2 (120 x 60 pixels)
• Vertical Banner (120 x 240 pixels)
• Square Button (125 x 125 pixels)
• Skyscraper (120 x 600 pixels)
• Wide Skyscraper (160 x 600 pixels)
• Rectangle (180 x 150 pixels)
• Medium Rectangle (300 x 250 pixels)
• Large Rectangle (336 x 280 pixels)
• Vertical Rectangle (240 x 400 pixels)
• Square Pop-up (250 x 250)
If you are using a format different than the default "full banner",
do not forget to change the "Banner Size" setting when adding
your Flash banner to the system.
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Can my advertisers track the performanse/statistics
of their ads?
Your advertiser can (and, actually, need) access daily and monthly ad
statistics just as you do from your Disco account. To grant the read-only
"Advertiser access" to specific banner reports, enter the "Advertiser
access" password when adding new banner or by editing your running
banner settings. You can also use this direct access to ad reports to
quickly check your ad stats without having to log into your Disco account.
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What is the "banner priority"?
This option is important if you are adding more than one banner of the
same format to your account. Think of it as of "broadcasting weight"
of your ad. If you have a group of banners of the same format, they are
displayed in a random order. You set priority to display some ads more
frequently than others. For example, an ad with weight "1" will
be shown twice more often than an ad with weight "2". If all
ads have equal "weights", they will be shown with equal frequency.
"1" is the highest, and "5" is the lowest ad priority.
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Can I place more than one ad on the same page?
Yes, you can. However, in order to keep your ads statistics more relevant,
we do not recoommend to put multiple banners of the same format on the
same page.
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Can I limit the maximum views and or clickthroughs
for my banners?
You can set your ads to "auto-expire" after certain numbers
of banner views (also known as impressions or exposures), clickthroughs
(or "clicks" for short) or after a certain number of days. You
can also use a combination of views/clicks/days limit. The system will
put the banner on hold once the specified limit will be reached. To limit
a banner campaign, specify the expiry settings when adding new banner
or edit your running banner settings.
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My free trial is over. How can I resume using your
system?
What happen if my account runs out of banner views?
The Disco will notify you when available banner views on your account
dropped below certain value. To resume ad serving you have to add more
views to your account. If there is no banner views left, the system marks
account as inactive and stops serving your ads. To keep using your account,
you can reactivate it within 30 days by adding more banner views. After
this period your account and all associated data will be automatically
erased.
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What's the deal with the free 20,000 banner views?
You get free 20,000 banner views with each Flash banner you created using
our Flash banner generator Pro
service. Once your ad is ready, you have the option to transfer the
banner directly to your Disco account, providing you used the same login
name and password when created your Disco account. If you don't have the
Disco account, the system will create one for you automatically, using
your Pro service login name and password.
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